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Webinars / Webinars (current) / How to Build Your BFCM Campaign Plan

How to Build Your BFCM Campaign Plan

JP Charles

2026-10-01 08:00:00Z

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About the session

Black Friday Cyber Monday is one of the biggest opportunities of the year — but a strong BFCM campaign takes more than a few last-minute discounts. In this session, we’ll break down a practical framework for building your BFCM plan, based on hundreds of real-world campaigns.

You will learn

  • How to plan your BFCM campaign timing and email/SMS frequency

  • Which messaging angles to use throughout the BFCM period

  • How to approach segmentation without overcomplicating your strategy

  • The most common BFCM mistakes brands make — and how to avoid them

Speakers
JP Charles
Founder & CEO @ Ecommerce Boost
9+ years of experience
Expertise: Email and SMS marketing, conversion rate optimization, ecommerce platform migrations
Jean Pascal Charles is the Founder & CEO of Ecommerce Boost, a Melbourne-based agency that helps ecommerce brands grow through Email & SMS marketing, conversion rate optimization (CRO), and growth strategies. He and his team have delivered standout results for clients—including driving a 558% increase in online sales—while championing seamless platform migrations with zero downtime and zero data loss. With deep hands-on expertise across the ecommerce growth stack, Jean Pascal knows how to turn the right tactics into measurable revenue.
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Meet the experts

Karolina Petraškienė
Karolina Petraškienė

Marketing Project Lead at Omnisend

Timothy Medlock
Timothy Medlock

Customer Success Manager at Omnisend

Pija Ona Indriūnaitė
Pija Ona Indriūnaitė

Director of Omnisend brand

JP Charles
JP Charles

Founder & CEO @ Ecommerce Boost

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